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Book bigJOEL

Top Coach to Real Estate Agents

Host of The bigJOEL Show, #1 Real Estate and Mortgage Video Podcast

"Joel was excellent in teaching our agents the importance of relationship in selling real estate. Our agents left energized and believing they could have a great career and have fun doing it."

Jeff Gaffney, CEO of Better Homes Real Estate

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Meet bigJOEL

Joel Epstein, author of The Little Book on Big Ego, and Founder/CEO of Friction Factor, has years of experience dealing with out-of-control egos in stressful situations, and has learned that understanding EGO is the key to success.


By the age of 27, Joel was the youngest Branch Manager for SunTrust Mortgage. He quickly rose to the top of his profession and was recognized nationally for his accomplishments. His professional stats tell the story: managed over a billion dollars worth of loan transactions, helped 5,000 plus buyers navigate one of the most stressful experiences today - purchasing a home.

Joel saw how this stress brings out the “Ego Monster” in everyone; not only the buyer but the seller, the real estate agents and everyone involved. So he systematically learned how to calm and control all those ego flare-ups, and discovered his true passion - helping others achieve their goals and dreams.


For the last two decades, Joel has helped some of the largest companies in the country exceed their sales goals and develop productive corporate cultures. Some of his clients include: Under Armour, Lockheed Martin, Project Management Institute, University of Toronto, Wells Fargo, and Keller Williams.


Joel has appeared on numerous radio and television programs in the US and Canada to discuss ego. Some of the national radio and television programs Joel has appeared on include: CNN, Fox, Access Hollywood, NBC, ABC, CW, Sirius Satellite Radio, ABC Radio Network, and USA Radio Network. 

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Book bigJOEL

bigJOEL will work with any group to customize his speaking engagements to fit your specific needs. Looking for something unique? Contact Josh Brown at or (202) 503-9671. 

Thank you! We will be back in touch with you shortly.

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