Mortgage Coaching

Learn from one of the best in the business 

"Trying to do all the stuff Joel assigns results in too many freakin' loans!"

- Pete Griffin, President's Club Loan Officer

Special Weekly Call for the bigJOEL Mortgage Community

Tuesdays at 12:30 PM EST / 9:30 AM PST


Register today for bigJOEL’s free weekly Mortgage Community Zoom Call.  Joel will discuss the state of the market, interview special guests and teach a few tips and strategies to help you dominate your market. 


You will receive a calendar invite with call-in details upon completed registration. 

bigJOEL Jump Start

Are you ready to not just survive but thrive in today's environment? Want to increase your purchase loan production without spending money on costly lead generation programs? What percentage of your current business is refinanced loan production? Let's change that now and tune up your skillset with bigJOEL Jump Start.


This program will get you super organized so you can efficiently and profitably grow your business. Joel will teach you how to manage your email, contacts, home office and everything else you need to increase your production without increasing your hours worked. Joel will make sure you are Red Light Ready™ by the end of this program. 


This program is designed for every Loan Officer that feels crazed every day due to lack of structure. You might think you are organized, but wait and see just how organized you can be after completing this program. If you have an open mind and are willing to learn new techniques and strategies, then this program is for you. 




  • 4 weekly Zoom coaching sessions

  • Joel personally teaches you

  • Private Facebook group access

  • Invitation to bigJOEL's exclusive weekly mortgage community call

  • $197 one time cost 


CRUSH! Coaching™ Small Group

**Our next group is starting on 4/23/21 at 2:00 PM ET**

This program is designed for more experienced Loan Officers and Producing Branch Managers who really want to get organized and ramp up their purchase loan business. CRUSH! Coaching™ Small Group students typically double their loan production within 12 months of graduation.


Joel teaches easy to implement techniques and strategies to double or even triple existing unit production. Loan Officers who enter this program must have an open mind and be ready to learn new strategies while being able to forget and eliminate old unproductive habits.


Some of the subjects covered: email management, contact management, referral partners, listing agents, lead management, Red Light Ready™ and social media. Loan Officers must have completed the Foundation Group Coaching Program or have approval from Joel Epstein to enter this program.




  • Joel walks you through his strategies and techniques to maximize your sales 

  • 8-10 Loan Originators in each group

  • 24 half an hour weekly calls over 6 months

  • $1,000 billed monthly for six months ($6,000 total investment). 

We designed CRUSH! Coaching™ Small Group with specific loan originators in mind. bigJOEL’s CRUSH! Small Group requires prequalified loan officers, which creates a unique, ideal environment for success.

"Working with Joel has provided the boost that my business needed. Joel not only teaches brilliant, common sense sales strategies, but he makes darn sure we're held accountable for getting the work done."

- Ruben L.

CRUSH! Coaching™ Live

Ready for 3 days that will change your career? There is no other program available for Loan Officers and Producing Branch Managers that covers this many subjects in 3 days. Unlike other sales training events, you WILL leave with a plan for success. You WILL be able to implement the plan immediately when you return to your office. 

Want to increase your sales without spending money on costly lead generation programs?  Want to double or even triple your production in 12 months? 

CRUSH! Coaching™ Live is designed for more experienced Loan Officers and Producing Branch Managers who really want to get organized and ramp up their purchase loan business.
Spend 3 days with Joel and you will have a comprehensive plan to dominate your market. Extensive role-play with Joel on every subject. You will practice with Joel until you get it right. All attendees are vetted and must qualify. Same curriculum as the CRUSH! Coaching™ Small Group six month program but you get it all in 3 days!


Some of the subjects covered include: email management, contact management, referral partners, listing agents, lead management, current clients and social media. Radically change the way you organize your time and originate loans for a “one commission” investment. 


Inquire for program information; as well as event locations and dates. 



  • Events around the country

  • 30-40 Loan Officers at each CRUSH! Live 

  • 3 days of non-stop action






  • $4,000 one time fee

  • Please inquire about payment options

CRUSH! Coaching™ Live Keynotes

Bring in bigJOEL for a keynote at your conference and let the attendees get down and dirty for the most profitable hour of their career. No shiny objects. No magic pills. No short cuts. Just real strategies to triple their purchase loan closings in 6 months. 

Attendees will learn the techniques and systems Joel used to originate and close 40 plus purchase loans per month referred by Real Estate Agents. Joel coaches and mentors some of America's top Loan Originators. Spend an hour with Joel and forever change your business.


Inquire to reserve your seat

Fill out the form below and a team member will give you a call to discuss the program of your choice

R (3).png
  • Facebook - White Circle
  • Instagram - White Circle
  • LinkedIn - White Circle
  • YouTube - White Circle
  • iTunes


14004 Glen Mill Road

Rockville, MD 20850 -- (202) 503-9671

Copyright © 2020 Friction Factor I, Inc. All rights reserved.

bigJOEL® is a registered trademark of Friction Factor I, LLC. Any unauthorized use is expressly prohibited.