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Book bigJOEL

The Ego Expert

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Meet BigJOEL

Joel Epstein, author of The Little Book on Big Ego, and Founder/CEO of Friction Factor, has years of experience dealing with out-of-control egos in stressful situations and has learned that understanding EGO is the key to success.


By the age of 27, Joel was the youngest Branch Manager for SunTrust Mortgage. He quickly rose to the top of his profession and was recognized nationally for his accomplishments. His professional stats tell the story: managed over a billion dollars worth of loan transactions, helped 5,000 plus buyers navigate one of the most stressful experiences today - purchasing a home.

Joel saw how this stress brings out the “Ego Monster” in everyone; not only the buyer but the seller, the real estate agents and everyone involved. So he systematically learned how to calm and control all those ego flare-ups, and discovered his true passion - helping others achieve their goals and dreams.


For the last two decades, Joel has helped some of the largest companies in the country exceed their sales goals and develop productive corporate cultures. Some of his clients include: Under Armour, Lockheed Martin, Project Management Institute, University of Toronto, Wells Fargo, and Keller Williams.


Joel has appeared on numerous radio and television programs in the US and Canada to discuss ego. Some of the national radio and television programs Joel has appeared on include: CNN, Fox, Access Hollywood, NBC, ABC, CW, Sirius Satellite Radio, ABC Radio Network, and USA Radio Network. 


Full list of bigJOEL's recent media appearances:


  • CNN

  • Fox

  • Access Hollywood

  • NBC

  • ABC 

  • CW

  • Sirius Satellite Radio

  • ABC Radio Network

  • USA Radio Network

  • KTLA Morning Show (KTLA - CW), Los Angeles

  • AM Northwest (KATU-ABC), Portland, OR

  • The Bay Area Today (NBC-11), San Francisco

  • The View from the Bay (KGO-ABC), San Francisco

  • Fox 5 Morning News (WTTG), Washington, DC

  • Late Night Counsell (580 CFRA Radio), Greely, Ontario, Canada

  • The Morning Show (KCVM Radio), Cedar Falls/Waterloo, IA

  • The Jim Buchanan Show (WICC Radio), Bridgeport, CT

  • The Morning Show with Val, Steve, and Rick (KKID), Rolla, MO

  • The Morning Blender (KOLE – Fox News Radio), Beaumont, TX

  • The Maxwell Show (Cleveland's Rock Station-100.7 WMMS)

  • The Maria Sanchez Show (The Connection-1590 AM), Ventura, CA

  • The Rick Fowler Show (WMAL-ABC Radio), Washington, DC

  • Taking Care of Business (WMAL-ABC Radio) Washington, DC

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Book today!

Fill out the below form or get in touch with us by calling 202.503.9671 or sending an email to

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